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I'm
Peter Murray, I'm a research fellow at Cranfield School of Management.
I specialise in areas of information management, knowledge management,
and benefits management. Linked with benefits management is the issue
of change management, simply because one of the things we've found in
our research is "things only get better when people do things differently".
If people don't change, then you'll get no benefits; you get no benefit
from the technology itself, you only get it from working in a new way.
And linked into that when you change things, especially if you change
them in a radical fashion, are the issues of communication, an area that
Act are particularly strong in. People will only commit to things if they
understand them, and they'll only understand them if they're communicated
effectively. I've been involved with Act for 4 years - I think one of
the strengths of Act is the range of talents and experience that they
can bring to bear on a problem. It's important to be able to pick up the
next link in the chain, so benefits management can lead into change management
which can lead into communications issues and back again, and Act has
both the experience and the people who can bring these together into a
useful practical package.
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